💡 Ideas are only the beginning!

Today, our CEO students spent time brainstorming ideas for their class business. They’re exploring three possibilities: a product, service, or event.

But the biggest focus wasn’t simply, “What could we sell?” It was “Who is our customer, and what do they actually want or need?”

They have ideas on the table. Now comes the fun part: asking questions, thinking critically, testing those ideas, and figuring out which ones could turn into a successful business.